AI, Hashtags & Local SEO: A Practical Marketing Session

Mastering AI, Hashtags and Local SEO: A Practical Marketing Session, in partnership with New Anglia Growth Hub

This one-hour, face-to-face group session explores how AI is transforming business marketing and customer reach.

We’ll start by demystifying what AI really is and share practical ways it’s being used by small businesses – from creating content and automating tasks to improving customer engagement.

The session then moves into smarter marketing strategies using AI tools, including how to generate effective social media content quickly. We’ll look at the current role of hashtags – whether they still matter, where they work best, and how to audit your use of them.

The group will also explore the power of an up-to-date Google Business Profile and the essentials of local SEO, making sure you’re easily found by nearby customers.

Finally, we’ll highlight how social media platforms like Instagram, TikTok, and Threads are becoming search directories in their own right – and how to optimise your presence for visibility and discovery.

The session will be interactive, supportive, and focused on real-world, take-home tips to improve your digital reach.

Partners

Oxford Innovation
New Anglia Growth Hub